Very nice piece, Mr. Dobres. In the continual money-suck that is GW, though, I should add that they also deliberately “obsolete” their products every couple of years so that they can sell you the exact same models, books, and games that you already own three or four versions of. I have 3 different editions of Warhammer, and they’re basically all the same.

So why would normally intelligent people like myself spend so much money on small plastic figures (or sometimes lead – ask my brother about the good old days sometime)? Well, because we have brand loyalty – GW has found a way to get me excited about new types of Space Marines. And I do mean excited – like sexually excited. In all reality, it’s not a whole lot different than what Apple does to you when they release a new piece of highly stylized plastic, except that GW products don’t actually materially make your life better. Unless they’re Dreadnoughts, in which case they totally do.